5KV814, 7,5 hp, Grundnivå
Reklamens bild och funktion
Reading list valid from spring 2018. Retrieved from uu.se 2 Nov 2026. View the original on uu.se
The latest list is from spring 2018 and may be out of date. Check with the course before buying.
Store links are advertising links: LitBook may earn a commission when you buy through them. Your price is not affected, and commissions do not affect which stores we show. How we rank stores
Notes from the course
- Huvudgrupp 1: Artiklar på ca 180 sidor tillkommer.
Required reading
Huvudgrupp 1
Visual persuasion: the role of images in advertising
Messaris, Paul
1997, Sage Publications
ISBN 9780803972452, print
Verified edition
As written on the list
Messaris, Paul, Visual persuasion: the role of images in advertising, Thousand Oaks, Calif., Sage Publications, cop. 1997
Seendets språk: exempel från konst, reklam, nyhetsförmedling och semiotisk teori
Hansson, Hasse, Karlsson, Sten-Gösta, Nordström, Gert Z.
2006, Studentlitteratur
ISBN 9789144042947, print
Verified edition
We don't know whether the library holds this edition.
Search the library catalogueAs written on the list
Hansson, Hasse; Karlsson, Sten-Gösta; Nordström, Gert Z., Seendets språk: exempel från konst, reklam, nyhetsförmedling och semiotisk teori, Lund, Studentlitteratur, 2006
Advertising and promotional culture: case histories
Marshall, P. David, Morreale, Joanne
2018, Palgrave Macmillan
ISBN 9781137026248, print
Verified edition
We don't know whether the library holds this edition.
Search the library catalogueAs written on the list
Marshall, P. David; Morreale, Joanne, Advertising and promotional culture: case histories, London, Palgrave Macmillan, 2018
Estimated cost
Required books
- Cheapest split across storesSEK 371Incomplete
- AdlibrisSEK 371 (shipping SEK 0)2 books have no priceIncomplete