1TE756, 5 hp, Grundnivå
Industriell marknadsföring
Reading list valid from autumn 2022. Retrieved from uu.se 2 Nov 2026. View the original on uu.se
The latest list is from autumn 2022 and may be out of date. Check with the course before buying.
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Notes from the course
- Huvudgrupp 1: Samt artiklar som fördjupar industriell marknadsföring.
Other reading (not marked as required)
Huvudgrupp 1
Marketing management
Kotler, Philip, Keller, Kevin Lane
14th [ed.], 2012, Prentice Hall
ISBN 9780132102926, print
Verified edition
As written on the list
Kotler, Philip; Keller, Kevin Lane, Marketing management, 14. ed., Global ed, Harlow, Pearson Education, 2012
Estimated cost
Other books
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