Tjänstelogik i marknadsföring

Huvudgrupp 1

• Relevant research articles, cases and other literature suggested by and/or provided through the course faculty, Department of Business Studies

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  Relevant research articles, cases and other literature suggested by and/or provided through the course faculty, Department of Business Studies

• Service-dominant logic: premises, perspectives, possibilities

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  Lusch, Robert F.; Vargo, Stephen L. · Cambridge University Press · 2014

  ISBN 9780521124324 · tryckt

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  Lusch, Robert F.; Vargo, Stephen L., Service-dominant logic: premises, perspectives, possibilities, Cambridge, Cambridge University Press, 2014