2IS018 · 15 hp · Avancerad nivå

IT och strategi

Reading list valid from autumn 2025

Retrieved from uu.se 14 Oct 2026 · View the original on uu.se

Required reading

Huvudgrupp 1

Blue ocean strategy: how to create uncontested market space and make the competition irrelevant
Verified edition
Kim, W. Chan; Mauborgne, Renée · Expanded edition. · Harvard Business Review Press · 2015
ISBN 9781625274496 · print
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As written on the list
Kim, W. Chan; Mauborgne, Renée, Blue ocean strategy: how to create uncontested market space and make the competition irrelevant, Expanded edition., Boston, Massachusetts, Harvard Business Review Press, [2015]

Estimated cost

Required books

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