2FE946 · 7,5 hp · Grundnivå

Grundkurs i marknadsföring 1

Reading list valid from autumn 2022

Retrieved from uu.se 14 Oct 2026 · View the original on uu.se

The latest list is from autumn 2022 and may be out of date. Check with the course before buying.

Notes from the course
  • Huvudgrupp 1: Förutom kursboken kan annan litteratur i form av Artiklar och bokkapitel tillkomma.

Required reading

Huvudgrupp 1

  • Principles of marketing

    Verified edition

    Kotler, Philip; Armstrong, Gary.; Opresnik, Marc Oliver. · 18e global edition · Pearson · 2021

    ISBN 9781292341132 · print

    As written on the list

    Kotler, Philip; Armstrong, Gary.; Opresnik, Marc Oliver., Principles of marketing, 18e global edition., Harlow, England, Pearson, [2021]

Estimated cost

Required books

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2FE946 Grundkurs i marknadsföring 1 – course literature | LitBook