2FE014 · 15 hp · Grundnivå
Marknad och organisation
Reading list valid from autumn 2026
Retrieved from uu.se 14 Oct 2026 · View the original on uu.se
Required reading
Huvudgrupp 1
Professionell marknadsföring
Verified editionAxelsson, Björn; Agndal, Henrik · Fjärde upplagan · Studentlitteratur AB · 2019
ISBN 9789144116778 · print
- Adlibrisprice shown at the store
- Bokusprice shown at the store
- Studentlitteraturprice shown at the store
As written on the list
Axelsson, Björn; Agndal, Henrik, Professionell marknadsföring, 4 uppl., Studentlitteratur AB, 2019
Beslut
Verified editionBrunsson, Karin; Brunsson, Nils · 1. uppl. · Liber · 2014
ISBN 9789147089406 · print
As written on the list
Brunsson, Karin; Brunsson, Nils, Beslut, 1. uppl., Stockholm, Liber, 2014
Organisering och ledning
Verified editionForslund, Magnus · Upplaga 4 · Liber · 2024
ISBN 9789147149919 · print
As written on the list
Forslund, Magnus, Organisering och ledning, 4 uppl., Liber, 2024
Gebert Person, Sabine; Gidhagen, Mikael, Fusk och plagiat - och hur du undviker det (version 260119), Företagsekonomiska institutionen, Uppsala universitet, 2026
Not matchedTillhandahålles av institutionen
As written on the list
Gebert Person, Sabine; Gidhagen, Mikael, Fusk och plagiat - och hur du undviker det (version 260119), Företagsekonomiska institutionen, Uppsala universitet, 2026 (Tillhandahålles av institutionen)
Ej obligatorisk referenslitteratur, rekommenderas!
Digital marknadsföring
Verified editionFredriksson, Annelie · Upplaga 1 · Studentlitteratur · 2022
ISBN 9789144155715 · print
- Adlibrisprice shown at the store
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- Studentlitteraturprice shown at the store
As written on the list
Fredriksson, Annelie, Digital marknadsföring, Upplaga 1, Lund, Studentlitteratur, [2022]
Other reading (not marked as required)
Ej obligatorisk referenslitteratur, rekommenderas!
Företagsstrategiska perspektiv
Verified editionBengtsson, Lars; Skärvad, Per-Hugo · 4. uppl. · Studentlitteratur · 2011
ISBN 9789144060088 · print
- Adlibrisprice shown at the store
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- Studentlitteraturprice shown at the store
As written on the list
Bengtsson, Lars; Skärvad, Per-Hugo, Företagsstrategiska perspektiv, 4. uppl., Lund, Studentlitteratur, 2011
Marketing & sustainability: why and how sustainability is changing current marketing practices
Verified editionGuyader, Hugo; Ottosson, Mikael; Parment, Anders · First edition · Studentlitteratur · 2020
ISBN 9789144139869 · print
- Adlibrisprice shown at the store
- Bokusprice shown at the store
- Studentlitteraturprice shown at the store
As written on the list
Guyader, Hugo; Ottosson, Mikael; Parment, Anders, Marketing & sustainability: why and how sustainability is changing current marketing practices, First edition, Lund, Studentlitteratur, [2020]
Estimated cost
Required books
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Other books
We don't have prices yet – only links to the stores. Prices will come once the stores' product feeds are in place.