1TE685 · 5 hp · Avancerad nivå
Marknadsföring för det industriella företaget
Reading list valid from autumn 2019
Retrieved from uu.se 14 Oct 2026 · View the original on uu.se
The latest list is from autumn 2019 and may be out of date. Check with the course before buying.
The course has no book list on uu.se.
The course writes:
- Huvudgrupp 1: Sally Dibb, Lyndon Simkin, William M. Pride and O.C. Ferrell. Marketing: Concepts and Strategies (2016) 7th Edition, Cengage Learning, UK
- Huvudgrupp 1: ISBN-10: 1473725127
- Huvudgrupp 1: ISBN-13: 978-1473725126
- Huvudgrupp 1: In addition, the following article that will be provided by the teacher:
- Huvudgrupp 1: Baraldi E., La Rocca A., Perna A. (2013). Intra- and inter-organizational effects of a CRM system implementation. Mercati e Competitivita', Vol. 2013/1, pp. 13-34.